Until a few years back, mezcal seldom found place on the back bars and cocktail menus of restaurants. That same month, there was the first London Mezcal Festival to celebrate the spirit. Firstly, agave plants take many years to mature. Companies are developing products with natural ingredient configurations and reduced processing to cater to the flourishing consumer demand for sustainable and nutritional foods and are also proposing convenience and on-the-go foods with a healthy twist to satiate the millenarian palate. Sales of American whiskey rose by 8.2 percent, rye whiskey jumped by 16.9 percent, tequila and mezcal sales were up by 17.4 percent, and Cognac (!) According to the World Health and Wellness Council survey, Latin America witnessed a 20% increase in the healthy drinks and health category and plant source as the chief growing categories during 2016–2020. Mezcal is one of the fastest-growing spirits categories, but sales are much less than tequila, he says. All important statistics are prepared by our experts – available for direct download as PPT & PDF! This report studies the Mezcal market size (value and volume) by players, regions, product types and end industries, history data 2014-2018 and forecast data 2019-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis. Mezcal Market Country Level Analysis While tequila continues to hold flagship in Brazil, the demand for mezcal is rising slowly but steadily. The research handbook also provides analytics on Sales by Brands and by Distribution Channel. According to data from the IWSR, in the past three years, it has been the second-fastest growing spirits category, rising at a rate of 9% year-on-year, just behind gin at 12%. Based on distribution channel, the mezcal market is bifurcated into HORECA, speciality stores, modern trade, online retailers and other sales channels. With demand for ethically sourced food and beverages items surging mezcal has solid chance at emerging as a premium ingredient in the beverages sector. According to FMI, the segment is expected to hold a little below 54% of the market, in terms of product type, by the end of 2027. The report tracks the global sales of mezcal in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the food and beverage industry in general, and mezcal in particular. The research handbook also provides analytics on Sales by Brands and by Distribution Channel. Furthermore, the demand for organic beverages is increasing among consumers, especially as millennial population are more inclined towards spending on high-end and premium products derived from natural sources. However, in 2019 UK GQ article reported a large increase in the availability of mezcal in the last few years in the UK. Amid the COVID-19 crisis, the global market for Mezcal estimated at US$496. How is Interest for Ethically Sourced Products Pushing Mezcal Sales? Jumeirah Lakes Towers, Dubai, Yes, you can request a sample and it will be sent to you through an email. Mezcal is produced in the state of Oaxaca in southern Mexico, from several varieties of agave, but not blue agave. The MarketWatch News Department was not involved in the creation of this content. We offer customised research reports for various industry verticals and regions. The trend of mixing craft beer with mezcal is considered chic in the U.S., Canada, and Mexico. Sales of American whiskey rose by 8.2 percent, rye whiskey jumped by 16.9 percent, tequila and mezcal sales were up by 17.4 percent, and Cognac (!) In early 2017 Bacardi acquired a minority stake in Ilegal mezcal, foremost to a national US rollout for the brand with Southern Glazer’s Transatlantic Spirits. Update, Insights into the world's most important technology markets, Advertising & Media Outlook In partnership, we are working with our top mezcaleros, where they have perfected the … Mezcal Joven offer consistent smooth texture with a lingering heat. Moreover, Mezcal Joven exists in market in a number of flavors, including white pepper, citrus and green apple. In 2016, the U.S. and Spain accounted for higher export of mezcal than the U.K. Fortune magazine reported that sales of mezcal rose 25 percent between 2014 and 2019, according to data from IWSR, which tracks alcohol sales around the world. Tequila/Mezcal sales up 17.4 percent or $587 million to $4.0 billion; Mezcal up 17.7 percent or $19 million totaling $124 million; Cognac sales up … The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. You can buy the report securely and safely. We use cookies for a better user experience. Mezcal is a traditional Mexican spirit made from agave, a type of plant which is mostly found in Mexico. In 2018, the retail sales of tequila and mezcal in China amounted to around 38.5 million U.S. dollars and was forecasted to grow up to almost 56 million U.S. dollars by 2022. Number of for-export mezcal brands in Mexico 2018, Mexico's most important export trading partner of mezcal, Dollar sales growth of mezcal in the United States 2018, Research expert covering consumer goods and FMCG. While large brands with wide distribution are benefiting from the uptick in retail sales, smaller tequila and mezcal producers have seen sales plummet. Besides this, Europe and America’s political climate uncertainties has led to a slowdown in 2016. Tribal Mezcal is the perfection of those artisanal ensembles that is born from the craft hand of the maestros mezcaleros, the passion of a chef and the master distiller. Mezcal is proving popular with American drinkers The growth of mezcal last year was the equivalent of 261,000 nine-litre cases sold. This awareness is rising around the world. The rising culture of cocktail in the US has made mezcal beverage trendy, also with bars presenting numerous mezcal and tequila varieties. Among the global mezcal market's sales channel, the largest is HORECA, which represents 59.8% and a CAGR of 10.7%. To know more about how the research was conducted, you can speak to research analyst. For a full list of primary respondents, please reach out to us. The mezcal market traditionally consists of many small producers. Home Reports . Additionally, this is based on the fact that young people are consuming more tequila in China and increasing number of places in big cities selling mezcal. Millenarian buyers are more passionate to try new variants and flavors as compared to the elder demographic. FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. Home Reports . The three new categories proposed by Norma Oficial Mexicana NOM-070-SCFI-1994, which is the law governing application of Mezcals’ Denomination of Origin include Mezcal, Artisanal Mezcal, and Ancestral Mezcal. Covered in this report The report covers the present scenario and the growth prospects of the global mezcal market for 2017-2021. Tequila is a variety of mezcal produced in the Tequila region of Mexico. Global mezcal sales are set to create a multi-billion-dollar market in the near future. Moreover, globally distillers have been experimenting with diverse varieties of agave and some distillers have implemented novel techniques. Growth in mezcal has also been remarkably rapid. The document measures the market share of every application type and subsequently predicts the growth rate over the estimated timeframe. Are you interested in testing our corporate solutions? Mezcal Market Country Level Analysis However, the evolving tastes and preferences of consumers have broadened scope for expansion as consumers are more willing to accommodate natural and organic food products. Earlier, mezcal was a part of spirit trend but it has now advanced to a full-fledged category. In 2017, the global Mezcal market is anticipated to attain more than half of its value from sales of Mezcal with 100% Tequila concentrate. Besides this, online retailers are expected to offer a wide range of products through comprehensive catalogues. But mezcal’s success has attracted the attention of the big players. Due to varying update cycles, statistics can display more up-to-date The application scope of the Tequila & Mezcal (Spirits) Industry market comprises of Hypermarkets & Supermarkets,,Convenience Stores,Department Stores andOnline Sales. Our team of devoted, hard-working employees obtains the best harvest. United Arab Emirates, Copyright © Future Market Insights. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Tequila & Mezcal and its variants . Furthermore, after a 39% increase last year, Pernod Ricard’s Del Maguey brand still remains the leading mezcal brand in the U.S., according to Impact Databank. It is a spirit distilled from agave plant. Mezcal Joven and Mezcal Reposado remain sought-after. Users have rated this product 4.5 out of 5 stars. Definitive rules are laid down, regarding distinct processes to be undertaken for three categories. The demand for Mezcal Joven is expected to remain high in the near future, as it offers consistently smooth texture with a lingering heat. Our coverage is all-encompassing – explore our comprehensive coverage of varied industries and categories, Latest news, views, and press releases – explore our media section and connect with us. Mezcal Joven is highly sought-after. FMI has projected that mezcal will be the next big thing in China. Liquor companies continue to pour into the mezcal space. Brazil has been one of the leading countries in terms of beer consumption, which makes its highly lucrative for mezcal sales. Since 2012, mezcal sales are up almost four times, and the vast majority of bars, restaurants and liquor stores, carry at least one brand. Michael Gardner, global business leader for Del Maguey, a mezcal brand, reports that the UK is one of the five best markets for the brand, along with the U.S., Greece, France, and Australia. This segmentation sheds light on the sales of the Mezcal on regional- and country-level. The most important key figures provide you with a compact summary of the topic of "Mezcal " and take you straight to the corresponding statistics. The concentrates segment of the mezcal market is bifurcated into 100% tequila and mix tequila. Tequi ... Stores and prices for 'Montelobos Espadin Mezcal Joven Artesanal, Oaxaca' | prices, stores, tasting notes and market data. So they had 3 different export categories for the percentage of alcohol. Nowadays, consumers are inclining towards beverages manufactured from natural ingredients. Mezcal is a distilled alcoholic beverage made from the agave plant. Tequila prices have risen steadily during the … Mezcal Market Size 2021 data is Newest for global separately With Impact of domestic and global market Top players, Industry Share, Trend, Industry News, Business Growth, Business Statistics and Research Methodology by Forecast to 2025 Mezcal fever in the U.S. made the American market—specifically bars and restaurants—the most important sales channel for small agave distillers in rural communities. For more information or any query mail at sales@wiseguyreports.com . Tequila & Mezcal is a spirit distilled from agave plant. Secondly, wood is usually charred to heat the stills, therefore deforestation is a threat and its smoke is harmful to mezcal workers. Mezcal is also produced in many regions so consumers who wish to learn more about mezcal have many destinations they can visit. Mezcal is one of the fastest-growing spirits categories, but sales are much less than tequila, he says. Key Takeaways - Mezcal Market Research. Tequila continues to grow in popularity in the U.S., with sales increasing every year. Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.). In 2019, a Think Tequila and Mezcal event was added due to the circumstance that both tequila and mezcal are shifting from niche spirits to more mainstream consumption. Tequila is a variety of mezcal produced in the Tequila region of Mexico. Tequila & Mezcal market in China registered a positive compound annual growth rate (CAGR) of 18.17% during the period 2013 to 2018 with a sales value of CNY 260.16 Million in 2018, an increase of 12.18% over 2017. If you're a fan of this smoky Mexican spirit, you probably think of mezcal as tequila's more sophisticated and complex older brother. As a result, there is a mounting opportunity for consumers to try something new or use these products as a gateway to a plant-based lifestyle. 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